Details

Title

Surprising turns of the persuasive path – exploitation of conceptual blending in Polish medical advertising

Journal title

LINGUISTICA SILESIANA

Yearbook

2019

Volume

vol. 40

Authors

Keywords

medical products advertising ; conceptual blending ; traversals ; context ; innovative commercials

Divisions of PAS

Nauki Humanistyczne i Społeczne

Coverage

361-383

Publisher

Polska Akademia Nauk • Oddział w Katowicach

Date

2019.09.30

Type

Article

Identifier

ISSN 0208-4228

DOI

10.24425/linsi.2019.129418

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