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Number of results: 6
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Abstract

In Nantes, the last shipyard closed in 1986 leaving the city in a desperate situation. The cranes, symbolizing the industrial activity, one by one stopped. Unemployment stroked. The question was between turning the page, tearing down the workshops and reinventing a new story or trying to preserve would appear to most of the population, a kind of modern bulky legacy. In the early 2000’s, the revitalization of Nantes’ former industrial area, led to developing a new way thinking. Instead of designing an urban map with major spots and rows of housing, A. Chemetoff thought better to draw an urban landscape where the past could mix with the future. The industrial heritage has been then preserved in two diff erent ways: construction halls have been reshaped preserving the original structure, everything should be reversed. The intangible heritage, meaning worker’s knowledge, has been reinvested in the cultural industry. This way, the image of the city, its brand, moved from industrial to cultural, attracting a new kind of business, mainly high-tech, students, in a new: “art de Vivre” (Art of living).
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Abstract

The water’s edge is the most iconic and identifiable image related to the city of Durban and in seeking an ‘authenticity’ that typifies the built fabric of the city, the image that this place creates is arguably the answer. Since its formal establishment as a settlement in 1824, this edge has been a primary element in the urban fabric. Development of the space has been fairly incremental over the last two centuries, starting with colonial infl uenced built interventions, but much of what is there currently stems from the 1930’s onwards, leading to a Modernist and later Contemporary sense of place that is moderated by regionalist infl uences, lending itself to creating a somewhat contextually relevant image. This ‘international yet local’ sense of place is however under threat from the increasingly prominent ‘global’ image of a-contextual glass high-rise towers placed along a non-descript public realm typical of global capital interests that is a hallmark of the turnkey project trends by developers from the East currently sweeping the African continent.
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Abstract

Landscape is an object of perception, while its image is the sum of ideas on this object. Both terms used in the title of the paper have fairly strong impact on each other. In order to manage the city’s image well, it is necessary to take care of the landscape in all its areas especially in the “forgotten” and degraded ones. The aim of the author was to identify elements of landscape exposure along railway lines – areas with low aesthetic value in many cities around the world. The research area includes railway lines, in Cracow and Wrocław. The method adopted for the implementation of the study is the analysis of mental maps made in 2018 during field workshops. The paper is ended by conclusions on the landscape impact on the image of the city.
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Abstract

Modern cities are increasingly promoting their own individual brands to gain a competitive advantage. 28 Polish cities, after joining the Cittaslow international network of cities, can additionally use their native brand in their activities. The aim of the author was to answer the question: should cities only use an individual brand, or maybe they can support these activities with a common brand strategy. The growth of interest in individual brands of 28 cities belonging to the Cittaslow network has been evaluated, also their popularity, popularity of the native brand on the Facebook, and the use of the Cittaslow brand by cities on their websites were analysed. It was noticed that not all cities use the Cittaslow logo. But most cities in Cittaslow publish a link to the network and brand information on their websites. The native brand Cittaslow is in Poland at the positioning stage but probably its popularity will grow as the benefits from using it begin to be noticed.
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Abstract

The article indicates the potential of revitalization activities in the process of building the image of the city, associated also with its “brand”. It shows the role of city-marketing to create a city product, connected to the development of the cultural industries and the urban tourism. The article indicates common areas between the revitalization process and the creating the city brand, focusing on Gdańsk. Two main documents are taken into account: Brand Strategy Gdańsk until 2013 and Program for the development and promotion of the product off er of Gdańsk and the region in the 2014-2020 perspective. The article shows different types of revitalization activities aff ecting the image of Gdańsk, including: the spectacular investments in postindustrial areas, as well as residents’ and independent organizations’ activities, aiming to transform and to promote neglected, but valuable, areas of the city.
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Abstract

The article undertakes quastion of urban design in a context of urban sprawl linking it to the German debate on suburbanisation, conducted under the slogan of Zwischenstadt – a concept created by Th. Sieverts in 1997. The Ladenburger Kolleg „Zwischenstadt” (LKZ) developed 2002-2006 the interdisciplinary research titled: „Amidst the Edge: Zwischenstadt – towards the qualification of the urbanised landscape” The spatial effects of the dispersion processes were considered to be the manifestation of the creation of a new model of the city. The traditional image of urbanism does not fit its logic. Zwischenstadt (in-beetwen-city) recognized as a phase of the urbanization process, uncoordinated by any imposed urban vision, requires a innovative urban design leitmotives. This new planning tool is necessary to obtain the parameters needed to strengthen internal socio-economic development capabilities. The concept of the efficiency of urban design covered the issue of the character of a city›s image. The morphological studies on a megalopolis structure by Frankfurt a. Main, made a creative use of the Lynch research on the image of the city. Their main goal was to understand the characteristics of the dispersion meant as an urbanized landscape and to determine its susceptibility to the process of improving spatial quality – recognition of the endogenous potentials of generating a Zwischenstadt image.
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