Realised since the 1980’s, the project of the “city rebuilding” presupposes an environmental turn in city reform programmes and policies. & e purpose of this article is to demonstrate, how the agenda of the Country’s City Politics is being inspired by, and assimilates, the ideas of “being together” that have been worked out by city (social) movements. The society has come to be perceived as a source of “innovation”, or as possessing a certain, so far neglected, potential of development. In the governmental agendas, the ideals and claims of the social movements are operationalised” in such a way, as to identify society as a new resource of economic growth. The assimilation of the claims and ideals of the city movements into the governmental agendas becomes part of a new political rationality.