In the article the author discusses the relationship between education and socio-cultural needs. The socio – cultural reality is the reality of a permanent change. It is difficult to describe and even more difficult to understand. The specific character of qualitatively new changes in the relations between globality and locality implies a completely new perception of reality, ways of interpreting the world, and a new quality of judgments about the condition of the modern man. This reality is also a ”multiplicity of worlds”, which means a large number of possibilities to create oneself. What individuals perceive as their ”own” has the biggest developmental potential when it is worked out on the proactivity path. proactive people are distinguished by interrelated features: the search for a possibility of change (the environment examination, going beyond limitations of a given situation), establishing effective and change oriented goals (opening new paths of action), foreseeing problems and remedia measures (the analysis of one’s own achievements, looking for signals of threats or dangers), looking for new ways of achieving goals (the ambition is to make a new tradition).
Changes that take place in a job environment, job structure, job perception, as well as in the sphere of features, meanings and values ascribed to work are constituents of changes in the contemporary world, particularly of the development of the free market economy. It is difficult to overestimate the significance of these changes for the quality of career construction, its development and modification of its individualized paths. The contemporary study of career requires taking into account multicontextual changes in the world of work, that make employees face new challenges. In the economy based on knowledge, which in turn determines the orientation of the modern society to knowledge, the career development of its members and investing in their „portfolio” become the key elements of such an economy. The development of a career “portfolio” means the investment and renewal of the career capital on the path of proactivity.