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Abstract

Commercial functions are very important to the process of urban revitalization. Various commercial forms of trade, such as markets, marketplaces, cloth halls have enriched the public spaces of cities over the centuries. Over the last 25 years of the free market in Poland, we have observed deformations within the urban structure caused by new types of commercial functions. The attractive functions of urban malls and shopping centers, which are usually placed inside, cause the degradation he streets located outside. Shopping centers, spread within the city and isolated by parking areas from pedestrian networks, contribute to the growth of inner peripheries. The fluctuations of the global economy should lead us however, to the delimitation of commercial functions, especially the largest ones. The proper relations between these commercial areas and the beautiful landscape of the city can be used as an element of building the city's image. Ventures within the historical city centers require the development of new instruments which would allow us to protect existing values.
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Abstract

The author of the article is aimed at reconstructing the concept of academic freedom as a base of university existence, regarding both its didactic and research function. The author takes into account various definitions of academic freedom and analyzes areas and dimensions, especially its institutional (university) and individual (professor) level. He reconstructs also controversies which are exposed in discussions on academic freedom and arguments regarding its limitations. He considers the phenomenon of actuarial policy and various forms of academic competition. He puts question: does the concept of academic freedom can be still vivid in the time of growing commercialization of didactits and research functions of contemporary university as well as its growing dependance on economy and politics?
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Abstract

The essence of advertising lies very often in unusual and surprising juxtapositions of apparently incongruous elements, which nevertheless successfully combine in producing a coherent and understandable message. A vital role is performed by a skillfully engineered context, which allows for simultaneous activation of certain otherwise inconspicuous senses and the construction of novel and attractive connections. Such theoretical proposals as Lemke’s traversals (2001; 2005), Fauconnier and Turner’s Conceptual Blending Theory (1998; 2002) and Kecskes’s Dynamic Model of Meaning (2008) seem to describe many vital aspects of the phenomenon in question. It is in advertising that we often come across the linking of elements by transgressing naturally existing borders between domains which are unrelated, and we are invited to map onto one another different mental spaces on the basis of their salient analogy or identity, and indulge in creative riddle-like exploration of contextual elements in order to reconstruct the intended message. These techniques’ true power lies in their ability to blur the distinction between ‘the real’ and ‘the imagined’ to such an extent that certain irrational but attractive connections, implanted in the minds of the audience, contribute to subsequent decisions in the real world. The present study attempts to uncover the ways in which certain unrelated elements are skillfully brought together in a context which allows for such a juxtaposition in selected Polish TV advertisements for various medicine and health-related products. The method employed is an in-depth content analysis of the material, followed by an attempt to integrate the identified mechanisms with the models of meaning-making mentioned above. The results will hopefully help in better understanding of the ways in which particular components of the context may interact with the message expressed verbally or pictorially in the construction of multilevel meanings in advertising communication.
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Abstract

The concept of a Ship Management is vaguely known in the Polish law and legal doctrine although the role of the Ship Manager has become quite complex through the years. It started in the eighties when there was a deep change in the shipping market as many shipping companies became bankrupt and mortgagor banks had to turn to ship managers for help. Thirty years ago in 1988 BIMCO published the first Ship Management Contract which provided the market with a standard document striking a fair balance between the rights and obligations of the owners and the managers, giving some uniformity in the widely used in-house contracts, particularly in the apportionment of liability between parties. After the implementation of the ISM Code in 1998 and creating the entity called “Company” as a subject responsible for a safe operation of a vessel the ship manager’s role rose extremely. It caused, among other factors, that BIMCO issued the world wide known form of contract named SHIPMAN 98, which was then superseded by its new version issued in 2009. The main goal of this article is to bring a reader closer to the issue of a Ship Management and the Ship Manager through a Polish translation of this modern BIMCO form named SHIPMAN 2009.
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