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Abstract

The aim of the study was to identify and present the set of activities undertaken to develop an innovative offer of medical treatments by the health resorts facilities Mineral Hotel Malinowy Raj with Baseny Mineralne (mineral pools) situated in a health resort Solec-Zdrój in the świętokrzyskie voivodeship. The research covered the years 2012-2017 and was based on an analysis of the current offers of the selected facilities and of the revitalisation programme for the gmina as well as on the observations and field inspection. It has shown that the resort is becoming multi-functional, offering various options for health improvement, leisure and relax, and developing innovative medical and tourist functions, the latter including sports and well-being. Inevitably, all these changes have their impact on the economic situation of Solec-Zdrój.
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Abstract

Building a competitive offer is a process spread over many years, in which due to the complexity of market processes taking place both in the country and abroad, the interested entity should participate very actively. The world is changing and with it market conditions or external factors that determine the achievement of success. The efficiency and speed of operations, the flow of information between individual departments of the company, cooperation with regional offices and organizations to carry out joint campaigns or projects are becoming more and more important. However, all this without a permanent market research and observation of competitors’ actions, the company/clinic is getting harder to get or keep the level achieved for a moment. The article is an attempt to present important issues related to building an offer on the market of health and pro-health tourism in times of strong competition and an increasingly fierce fight for a potential client/patient.
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Abstract

The aim of the paper is to identify trends in the development of health and active tourism. In order to meet the above mentioned objective, a method of critical analysis of desk research was implemented, mainly a synthetic analysis of relevant scientific publications and reports. Against the background of globalization, the development of tourism is determined by, among others, demographic, economic and technological factors. The microtrends referring to contemporary consumers are of the utmost importance. The lifestyle significantly reflects the need for pro-health services. Health and active tourism are an antidote against the worries of everyday life. That is why the tourism market needs a profiled product consisting of wellness, with particular emphasis on motor recreation, healthy food and the possibility of establishing/maintaining social and/or family relationships. Creating, refreshing or diversifying such a tourist product is not a simple task. It requires the use of expertise and experience of representatives of science and practitioners, taking into account the tourism potential of a given region/country.
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Abstract

The aim of the article is to present the role of tourism as a smart specialization, and in particular health tourism in strengthening regional development processes on the example of the Świętokrzyskie Voivodeship. The first part of the article presents the ideas of smart specialization as a concept of stimulating innovative development with a particular focus on tourism in regional innovation strategies. The second part of the article focuses on the uniqueness of natural resources in the context of the spa tourism development potential in the Świętokrzyskie Voivodeship. The third part presents quantitative data characterizing tourism in the Świętokrzyskie Voivodeship. While the fourth part presents the effects of cooperation between entrepreneurs and expert and university employees who, while creating innovations, solve the problems of entrepreneurs, thus contributing to the development of tourism and the Świętokrzyskie Voivodeship. Finally, final conclusions and summary are presented.
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Abstract

The aim of the study is to present cycling as an active form of tourism in the context of the motivation of people cultivating it – in particular residents of the Municipality of Radom. The work indicates the essence and importance of cycling tourism, taking into account its types and infrastructure. Factors and trends influencing the development of cycling tourism – promoting a healthy lifestyle were discussed. Also presented are the results of research on the motivation of moving residents of the Municipality of Radom using the bike in individual age groups.
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Abstract

The aim of the paper is to evaluate the development of the Geoeducation Center in Kielce and to define ways and stage of creating its tourist brand. It is a new tourist attraction in the Świętokrzyskie region, which also plays role of informal education. Every year, this object is visited by approximately 40,000. tourists. Research has shown that the Geoeducation Center from the beginning of its operation consistently creates all the elements that make up the brand equity: awareness, perceived quality, associations and loyalty.
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