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Abstract

The aim of the paper is to evaluate the development of the Geoeducation Center in Kielce and to define ways and stage of creating its tourist brand. It is a new tourist attraction in the Świętokrzyskie region, which also plays role of informal education. Every year, this object is visited by approximately 40,000. tourists. Research has shown that the Geoeducation Center from the beginning of its operation consistently creates all the elements that make up the brand equity: awareness, perceived quality, associations and loyalty.
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Abstract

The work assessed the diversity of the natural potential in communes of Szczecin Metropolitan Area with particular emphasis on the areas of natural and valuable nature, protected area, forests and green areas. Established links between natural resources of municipalities and their valorisation using the SWOT analysis method (included in development strategies) and planned development goals. The basic method of use of the natural potential of the municipality are: to improve the quality of life of residents and tourism development. The impact of the natural potential on the quality of life is noticed primarily by urban centres, where a large share of green areas is noticed. The commune with a dominant share of protected areas (include Natura 2000) draws attention to the development of tourism based on natural potential. This is particularly evident in the communities that are characterized by a favourable location in relation to watercourses and reservoirs (freshwater and marine). However, in the socio-economic development, the natural potential is used in both these directions: to improve the quality of life and the development of tourism. In local strategic documents, it can be noticed that the transport system based on bicycle, pedestrian and water routes related to the natural potential can be eff ectively used in building cooperation between the central and other municipalities associated in Szczecin Metropolitan Area.
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